Each afternoon from three to five o'clock Bud broadcast live radio spots from CONSOLIDATED MOTORS at Inter City, the industrial strip between Port Arthur and Fort William. He constructed the commercials from easy banter about the cars interspersed with interviews with salesmen, members of the staff and customers. At Five o'clock, he would rush to the TV station to get the latest weather information from the airport meteorologists and prepare a TV weather forecast which he delivered at the tail end of the 6 p.m. newscast. Sometimes he was drafted to do a sportscast as well as the forecast.
Bud arrived at Port Arthur in a 1962 Chev Belaire but he liked the looks of the 1963 Mercury and bought a blue sedan from his client. A few months later, a SS-55 Merc convertible came into the showroom and Bud could not resist trading his sedan for this chrome adorned beauty with red bucket seats and power switches for everything. See the sketch below with the dealer flash that was attached to the trunk lid.
The photo shows the Consolidated Motors building in inner city in 1959 when it was called Jessiman Motors